Obana's N.Hoolywood label made its debut in Tokyo in 2002. Ever since then, it has been rising toward becoming a world-renowned fashion brand. Obana's designs are based off of particular themes. His debut theme was "Reclamation", based on the theme of used clothing. It featured clothes that were oversized or baggy. Subsequent themes have included the 1960s, Apollo 11, activists, and Alaskan culture.