Which Luxury Brands Hold Their Value on the Resale Market
Luxury Brand Hierarchy: Which Brands Truly Hold Their Value?
In today’s resale-driven luxury market, brand status is increasingly defined not by retail price, but by secondary market performance. Some brands consistently hold (or even gain) value across years and conditions, while others are more sensitive to trends and product cycles.
Based on average resale value, market demand, and long-term performance, we can clearly see a luxury brand hierarchy taking shape.
1. Ultra Tier - "Liquid" Assets
Brands: Hermès & Goyard
At the top of the pyramid, these brands operate in a category of their own. Hermès, specifically the Birkin and Kelly models, often sells for more than its original retail price. Goyard maintains its status through strict exclusivity and a lack of e-commerce, ensuring demand always outstrips supply. Items in this tier typically retain liquidity even with visible wear, provided authenticity and condition are verified.
2. Top Tier - "Blue Chip" Stocks of Fashion
Brands: Chanel, Louis Vuitton, The Row, Bottega Veneta
Top Tier brands show consistently strong resale demand. These brands combine recognition, signature designs, and broad global buyer pools. Chanel and Louis Vuitton have consistent price increases that help buoy their resale value, while The Row and Bottega Veneta have surged in value due to the "Quiet Luxury" movement and its commitment to ultra-premium materials.
3. Middle Tier - The Heritage Powerhouses
Brands: Miu Miu, Saint Laurent, Loewe, Dior, Gucci, Prada, Fendi
Middle Tier brands are powerful at retail and highly visible in fashion media, but show more sensitivity on the resale market. Value tends to decline more quickly once an item is worn, and resale success is closely tied to trend relevance and model popularity. They often rely on "creative director cycles", for example, Miu Miu and Loewe are currently seeing a massive spike in resale demand due to their current cultural relevance.
4. Seasonal Tier - High Impact Trends
Brands: CELINE, Chloé, Balenciaga, Valentino, Givenchy
These brands produce some of the most beautiful "It Bags" in history (think the Balenciaga Hourglass or the Celine Box). However, because they are often highly stylized or trend-dependent, they tend to see the sharpest decline in value once the initial hype cools. That said, certain iconic legacy models can still outperform the broader tier average.
Authentication Pressure Rises with Brand Tier
As resale value increases, so does authentication risk. High-tier brands are prime targets for advanced counterfeits, including so-called “super fakes” that closely mimic authentic details. The higher the brand sits in the resale hierarchy, the greater the scrutiny required. For brands like Hermès, Chanel, and Louis Vuitton, even minor inconsistencies can translate into significant differences in value, making professional authentication essential.
LegitApp provides professional luxury authentication powered by expert authenticators and advanced AI technology across all brand tiers. So whether you’re dealing with ultra-tier collectibles or trend-driven pieces, you can trade with confidence.
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