Real vs Replica
adidas Yeezy Boost 750 Light Brown Gum (Chocolate)
This particular Yeezy adopts the older adidas label which, when it was launched, replicas followed suit with the corresponding logo and label, thus making them extremely hard to tell apart. The key is to compare the shoe alongside the shoe box.
All Yeezy 750 colorways have one thing in common - the inking on the inside label is thicker, and because of the material the label appears wrinkled. For this 'Chocolate' colorway, we came across several batches of replicas that used the incorrect font for the number "6".
Another point to examine is the serial code on the bottom of the label, where numbers should be "shorter" than letters. If numbers and letters are of even height, it is likely a replica.
Unlike its 700, 500 or 300 cousins, 750s have a flat, wide oval insole. The white Boost circle near the heel, which should be smooth and round, does not bear the usual circle stamp. Replicas often have a rough, harder Boost circle that looks separate from the rest of the insole, and also use a cheaper quality material to produce the insole.
The bottom of a Yeezy 750 'Chocolate' looks similar to earlier versions of Yeezy 350s, with irregularly placed little bumps. The material used here is quite rough to the touch with lots of folds. However, there are real pairs where the texture looks smoother or the bumps are less frequent.
Most importantly, the real shoe comes with the #115098167 code printed on the shoe box and inside label.
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Sneakers
Yeezy
Yeezy Boost 750