The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe. Florence, 1993. The name “Pepe” was immediately identified with an irreverent sensuality, made of contrasts and opposites. From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual versatility and cutting silhouettes.