Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England and was recently ranked 57 on the worlds most powerful brands. The original name of the company was Wilsdorf and Davis, and in 1919, operations were relocated to Geneva, Switzerland. The brand today produces industry icons such as the popular Rolex Submariner collection, Daytona, and GMT-Master to name a few. The brands catalog competes with other leading luxury watch companies like Patek Philippe, Omega, and Panerai and sponsors many major sports events in tennis, golf, yachting, and racing.