Founded in Rome in 1945 by visionary duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini, Brioni is recognized as the world’s most prestigious menswear luxury House. Fonticoli and Savini’s partnership was a marriage of technical skill and creative entrepreneurship that would define Brioni’s as the go-to sartorial destination for the elite. Society’s most prestigious and powerful, from Hollywood icons to heads of state, were queuing up to be dressed by the store’s artisan tailors and the brand became synonymous with status, indicating the lifestyle of a distinguished gentleman.