Marcelo Burlon, the fashion brand he founded in 2012 that bears his name. The genesis of Marcelo Burlon - County of Milan was a t-shirt project that quickly transformed into a comprehensive brand that uniquely blended fashion, clubbing, and merchandise creating a blueprint that would become the new paradigm of the industry with Virgil Abloh, who was among Burlon's past collaborators. His designs often draw inspiration from the culture of his native Patagonia, mixing traditional crafts with a modern, techno-folk aesthetic.