Rick Owens – A luxury brand that stands for aesthetics, quality and simple fashion. The designer places particular emphasis on uncomplicated, yet exciting cuts, as well as neutral colors, such as black, gray and beige. In the realm of the glitzy fashion world, Owens is considered the “Lord of Darkness.” Born in California, Rick Owens ‘ fashion is in complete contrast to the clichés of the US state: deep dark night and post-apocalyptic glamour instead of sunshine and happiness.