Thrasher quickly became the most respected skate magazine in the world; skateboarding had found a mouthpiece and made its mark on the landscape. What began as a 32-page tabloid evolved into several respected brands - including Juxtapoz and SLAP magazines - as well as a series of books, ramp building guides, skate rock albums, Thrasher videos and DVDs, a hugely popular product and softgoods line, and the number one online authority on skateboarding.