Tissot was founded way back in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle – a place where the brand still remains to this day. Located in the Neuchâtel area of the Jura Mountains, Tissot initially built its reputation by building highly-reliable, gold-cased pocket watches that found a strong and appreciative audience all over the world.