Roberto Cavalli was an Italian fashion designer and inventor. He was known for exotic prints and for creating the sand-blasted look for jeans. The Roberto Cavalli fashion house sells luxury clothing, perfume and leather accessories. In 1972, he opened his first boutique in Saint-Tropez. In 1975, he founded the house of Roberto Cavalli fashion, incorporating "femininity, spiritedness, and leopard print" as its pillars. The brand acquired appeal for its stable and unvarying looks despite the changing trends.